The MintTwist Digital Ideas Blog

Music marketing (Part 1) — Artist, algorithm and audience

Published on 1st November 2016

What is to learn from Spotify's harmony of artist and algorithm?

Google moving to mobile-first indexing for SEO

Published on 4th November 2016

Google announces move to mobile-first indexing for SEO

Our 5 best examples of Halloween-themed content marketing

Published on 1st November 2016

MintTwist's round-up of best Halloween-themed content marketing

Mobile apps have the ability to revitalise the third sector

Published on 28th September 2016

Mobile apps are empowering businesses, activists, and donors alike. Here is how.

The rise of videos in advertising and content marketing

Published on 26th August 2016

More and more brands are recognising the power of videos for advertising and content marketing, and so should you.

The 6 best apps to keep you fighting fit, Hello Dr Smartphone

Published on 29th July 2016

Is that a doctor in your pocket? Or are you just pleased with how technology has come along?

The phenomenal success of Pokémon Go

By Alexis Pratsides on 28th July 2016

How did a game go from zero to world domination in just 2 weeks?

How can you future proof your digital knowledge?

By Colin Cheng on 22nd July 2016

Building engagement on social media and avoiding the pitfalls

By Rosemary Wynne on 1st July 2016

Whether you are a large multinational, a small home business or an individual, on social media everyone is a brand unto themselves. Read on to learn about mitigating social media risks.

The E.U. referendum: Rise of social media

Published on 24th June 2016

The E.U. Referendum results are here. What part did social media play in #Brexit?

The rise and rise of Instagram’s new features

Published on 13th June 2016

It’s been six years since Instagram launched, but do you know all of Instagram's latest features?

How Accelerated Mobile Pages (AMP) can create value for your website

Published on 11th July 2016

11.6% of websites had adopted Accelerated Mobile Pages by June 2016, according to research conducted by Searchmetrics. Curious to know how Accelerated Mobile Pages can benefit your website content?

The Rise and Rise of Instagram’s New Features

By Alexis Pratsides on 6th October 2016

We take a look at some of the rising features of the social platform that is skyrocketing

Digital training and the digital skills gap – a research paper

By Colin Cheng on 3rd June 2016

Is the digital skills gap real? And what's being done to solve it?

The top 5 albums of summer 2015 according to their online following

By Alexis Pratsides on 15th July 2015

Some of the most popular mainstream music is based solely on their following, so how big are the artists behind the current top 5 albums

The Importance of SEO for Universities

Published on 20th May 2016

For universities to rank highly and compete with other higher education institutions, SEO must be a realised part of the holistic digital marketing plan.

Eurovision Song Contest 2016 Social Media Predictions

Predicting the winner of Eurovision 2016 with social media

By Colin Cheng on 13th May 2016

Join us as we predict will be the Eurovision Song Contest 2016 winner using social media!

Millennials are Changing the World of Advertising

Published on 6th May 2016

The millennial generation can be a hard demographic for marketers to reach.

What did we learn from BrightonSEO 2016?

Published on 27th April 2016

We provide a recap of some of the best ideas from last week’s speakers at BrightonSEO, which played host to over 2000 search marketers along with a number of industry experts.

The success of Snapchat branding seems unstoppable

Published on 22nd April 2016

To date the social media application has over 100 million active daily users and 8 billion daily video views

Pinterest, Instagram and Ecommerce

By Alexis Pratsides on 15th April 2016

With Pinterest launching promoted pins in the UK this month, they join Instagram as an ideal ecommerce advertising channel.

The Rise in Rich Media Ads

By Colin Cheng on 8th April 2016

Rich media is coming to the fore but what is it and why is it important? Read on to find out.

Dating Today Is Hard (and so is Online Dating)

Published on 1st April 2016

Dating isn't easy, but online dating...isn't easy either.

Digital outsourcing or DIY marketing?

By Alexis Pratsides on 24th March 2016

Would it be more effective for your company to outsource your digital marketing, or could you build a team with the skills in-house? We run through some important considerations.