The Digital Ideas Blog

Our digital experts give insight and comment on the latest trends, best practice and research to improve your marketing knowledge.

Published on August 12th, 2013

5 Steps to Effective Landing Pages

Landing pages are pages of the website specifically designed to lead users to a pre-determined goal, such as requesting a quote, buying a product or downloading a pdf. These are generally used as a touch point between the user and the website. Landing pages are a common practise for PPC, email marketing and social media […]

Published on August 7th, 2013

The problem with flat design as an argument against skeuomorphism

Flat website design has been gaining traction in recent months, and whilst it is a refreshing change and, of course, a legitimate design technique, it does have some problems. The BBC was one of the early pioneers of flat web design Few of these problems are in the technique itself, but in how the technique […]

Published on August 7th, 2013

Shark Week: Know your Social Media Sharks

There are thousands different species of animals in the sea. From plankton to the blue whale, the ocean is full of creatures that we do not understand and have not yet discovered. Just as the sea presents one of the great mysteries of the natural world, the internet still holds enigmatic and unexplored potential for […]

Published on August 5th, 2013

Cleaning content – Upcycle, not recycle

A few weeks ago, Forbes published an article by Steve Olenski titled Content Marketing’s Dirty Little Secret about how no amount of content marketing will improve sales if the product or service is what needs improving. Whether you agree or not (I personally don’t think it’s so clear cut), it was interesting that the article […]

Published on August 2nd, 2013

An Interview with Dave Kirkwood

I’m a massive fan of Emma Kennedy – I have been since I became addicted to The Smoking Room – a BBC Three sitcom back when BBC Three wasn’t all who to avoid and what not do on a holiday in Spain. If you haven’t checked it out you definitely should. I follow her on […]

Published on August 2nd, 2013

Web development – which content management system?

Once you pick a content management system (CMS) you have to live with it, often for years. In the latest blog in our web development series, we look at how you can pick the right one. We’ve already looked at different types of code and frameworks. Now we turn to CMSs. There are a myriad […]

Published on August 2nd, 2013

Video of the week: Cool unicorn, bruv

Marketing agency LBi recently merged with Digitas to form DigitasLBI, and in doing so they have used a unicorn as their patronus, and indeed their new logo. Last year, LBi won Marketing Magazine’s Digital Agency of the Year, and in celebration of that fact they created this short video. Not only do we love the […]

Published on August 1st, 2013

What Five Guys and Chipotle can teach your business about social media

The invasion of American food chains in cities around the world is not a new trend. In almost every major world attraction, museum, or transport station, there is a McDonald’s within walking distance. In fact, there is one not 100m from the front door of this London based digital marketing company. PREVIOUS RESTAURANT MARKET ENTRY […]

Published on July 26th, 2013

Web development: a short technical guide

Website projects are complex beasts and it can often seem as though your agency is talking in a different language. It all seems simple: plan, design, build, test and go live. And it is, but along the way you will come across various technical terms. Understanding what they mean is important. I don’t think it […]

Published on July 26th, 2013

A Guide to Proper Hashtag Treatment

Hashtags – what’s the deal? Are they still useful? Is its growth killing or reviving them? Should we continue to try to use them or just give up? Although the hashtag’s domain has quite expanded, we’re going to bring this article back to the hashtag’s roots: Twitter. The answer is a little more complicated than […]

Published on July 24th, 2013

Love your location: Kentish Town

How important is environment to creativity? If some of the world’s most creative companies are anything to go by, it’s extremely important. The internet is full of photos of pirate ship offices, treehouse offices, and offices with giant slides, all constructed to foster employee creativity. Research last year showed that “thinking outside the box” literally […]

Published on July 22nd, 2013

Eastern promise: Middle East internet habits infographic

Our latest infographic shows the latest stats and trends from the region. View infographic Currently it makes up almost 4% of internet users worldwide but this figure could be higher. Broadband initiatives and a predominately young population are driving internet growth. Insights into the Middle East You may be thinking “Why bother with a region […]

Published on July 19th, 2013

Effective PPC campaigns – part 2

Running a PPC campaign without monitoring Google Analytics is like walking while blindfolded; it is not possible to know if things are going in the right direction. By connecting Google Analytics to Google Adwords you will be able to obtain valuable insights on how your campaign is doing and what needs to be improved. The […]

Published on July 12th, 2013

Effective PPC campaigns – part 1

For many, PPC advertising is a click generation machine; they put some money in and get a certain amount of clicks that might generate some enquiries for them. However, what they don’t realise is that PPC is a complex science where many different factors collide, determining the final result of the campaign. Working in one […]

Published on July 3rd, 2013

I’m holding out for an S-E-ro til the morning light

I promise to try and reduce the number of SEO puns I’m squeezing into this one… But now that we’ve established that actually natural white hat SEO and ranking organically is difficult and identified the areas that may be negatively holding you back, you’ll need some action points and things to do. Identifying problems is […]

Published on July 1st, 2013

Cross-cultural content – writing for a North American audience

The most successful international brands are masters at staying true to their core values, while modifying themselves to reflect local culture. Think McDonald’s and its Indian menu devoid of any beef or pork, or Starbucks and their locally designed stores. The same idea applies to cross-cultural content creation. Large, multiple market corporations are naturally at […]

Published on June 26th, 2013

A quick guide to Facebook advertising

In our previous post about engaging users in Facebook, we touched upon using Facebook ads to engage more users. This article looks more in-depth at the different types of advertising and how you can use them for your business. Facebook is not only the biggest social network in the world, but also a great advertising […]

Published on June 21st, 2013

Here comes a new challenger!

As part of our series on the difficulty in ranking in Google and other search engines, we first looked at debunking the oft told story of making guarantees in ranking. Truthfully, you shouldn’t make any guarantees in search and anyone that tells you such should best be avoided. In this article, we turn the spotlight […]

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