The Digital Ideas Blog

Our digital experts give insight and comment on the latest trends, best practice and research to improve your marketing knowledge.

Published on 12th May 2014

The 7 dwarves of content marketing

This article is an extract from our latest guide, “5 Digital Marketing Lessons from Fairy Tales”. Download the guide for free The ultimate team in fairy tales is the Seven Dwarves, each with their own unique characteristics. Creating great content is the same – it needs different skills and approaches. Getting buy-in from people around […]

Published on 7th May 2014

Predicting the Eurovision 2014 winner with social media

Good evening, Copenhagen; MintTwist calling! Eurovision 2014 is days away! Thanks to Emmelie de Forest’s win last year with Only Teardrops, we’ll be heading to Denmark for the live final on Saturday 10th May. With her win, Denmark became the only country to have multiple Eurovision wins during the 21st century. This will be the […]

Published on 24th April 2014

Guest blogging: alive and kicking

Google’s Head of Webspam Matt Cutts made it clear in January why he was killing guest blogging for link building: “It’s just gotten too spammy.” The reality is that most guest blogging is low quality and therefore not good for users. As Google is all about giving people the right (high quality) information, it is […]

Published on 14th April 2014

Can social media predict the future?

At MintTwist, we’ve developed a proprietary algorithm that uses social media to predict the winners of popular voting contests such as the Eurovision or X Factor. Most recently we looked at whether you can predict the winner of the Oscars using social media and got 4/5 of our predictions correct. 2014 is Facebook’s 10 year […]

Published on 19th March 2014

Top 10 Budget Tweets

Love it or hate it, social media is the best platform for monitoring instant sentiments and feelings towards topical events. This year’s Budget was no exception and we’ve collected our top tweets below. Unsurprisingly, most of these tweets were aimed at George Osborne and not flattering. Many companies are frightened of social media for this […]

Published on 20th February 2014

Predicting the Oscars 2014 using social media

On the 2nd of March, Hollywood’s greatest and brightest will descend upon the Dolby Theatre in Los Angeles for the 86th Academy Awards. On the night, Cinema’s greatest of 2013 will be awarded with an Oscar – the most coveted prize in film. But the Academy Awards offer more than just critical acclaim; the winners […]

Published on 13th February 2014

5 ways to fall in love with your digital strategy

It all starts well. You spend a lot of time together like love-struck teenagers, drawing up hopes and dreams for the future and making plans. As time goes on, the things you wanted to do don’t happen and you end up in a rut, bickering with each other (mostly you as the strategy doesn’t say […]

Published on 12th February 2014

Winter 2014: Which team takes social media gold?

Ah the winter games, a smaller event than the summer games, but no less thrilling. Now that social media has made this experience interactive, the games have come alive on all devices. You can tweet out to your favourite athletes, see behind the scenes photos, and show support for your country online in real time. […]

Published on 5th February 2014

Learning SEO lessons from Expedia

What happened to Expedia? In the middle of January, this well-known travel website saw its visibility in Google drop by 25%. In a hugely competitive industry, this would have lost them a lot of bookings and money. Google had manually penalised them for various black-hat SEO techniques. Expedia was highlighted as a brand getting away […]

Published on 31st January 2014

Digital China Infographic – the internet habits of China

As part of Chinese New Year, we look at what makes China an exciting digital nation.

Published on 10th January 2014

How to plan an app – part 1

Creating a great app is hard work. We've outline the key steps before an app is designed and built.

Published on 10th January 2014

How to plan an app – part 2

In part 1 we looked at why you would do an app and what to research to understand the functionality it should include. Once this is complete you are ready to begin designing and building it. Briefing an agency Whether you have an agency in mind or are inviting them to pitch for the work, […]

Published on 20th December 2013

Predicting the winner of X Factor 2013 using social media

It’s that time of year again – it’s the X Factor 2013 final this weekend! As we have done so in the past for both the Eurovision Song Contest and Britain’s Got Talent, join this digital agency as we look at whether you can predict the winner of the X Factor through social media. We’ve […]

Published on 10th December 2013

Top 7 mobile moments in 2013

iOS7 Many will look back fondly on 18th September and remember the horror that it would take 47 hours and 12 minutes for Apple’s new operating system to download. Fortunately all of our phones were able to update by the next morning for us to swap opinions on the new design. I don’t remember any […]

Published on 8th December 2013

Overcoming multi-channel engagement challenges

Why is multi-channel marketing important now? Simply, it’s expected. Customers now expect to be able to move seamlessly from online to mobile to an office/shop and have a consistent experience. The way and frequency of how we communicate has also changed because of social and mobile. Traditional channels such as radio, TV and print advertising […]

Published on 5th December 2013

Minty Awards 2013

Every year MintTwisters come together to celebrate their hard work and reward each other with accolades such as Best Quote and Epic Fail. This year’s theme was Superheroes and competition for Best Costume was high and full of lycra. Colin maintained his record for Best Dressed with a record-breaking fourth win in a row. Threatening […]

Published on 3rd December 2013

Five ways B2B can use Pinterest

Pinterest is the fastest growing social network and with its recent launch in Japan, becoming a key global social media player. The website is perfect for B2C companies with products and services to sell (especially good looking ones) but like many social media websites, harnessing its power for B2B companies is more challenging. We’ve previously […]

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