The Digital Ideas Blog

Our digital experts give insight and comment on the latest trends, best practice and research to improve your marketing knowledge.

Google+, Authorship and SEO in 2013

In the past, content was a conduit for artificially inflating the rankings of a website. However, in 2012 Google released several Panda and Penguin algorithm updates that reduced any spam content related strategies whilst simultaneously promoting high quality, unique content. With the launch of Google+ (the company’s own social network) and the implementation of authorship, […]

The importance of website content in 2013

It is what makes your potential client like or share your company online. Great content can also be at the heart of conversion and in 2013 will play an important role in ranking for your website. Google’s Panda update quickly laid to rest the role of content spam in ranking and refocused the importance on […]

The Importance of Content on a Website in 2013

You’ve all heard about Google Panda and Google Penguin. The search giant has taken some of the most adorable animals and turned them into frightful algorithm updates. But all should not be feared. Content plays an integral role in how people engage with your website, brand and services/products. It is what makes your potential client […]

3 SEO Trends for 2013

Now, more than ever, content has an important role and ensuring your website is in tip-top shape is vital. It is likely that Google updates will continue in the same direction for 2013, and scrupulous agencies will need to start working on complying to the new standards. This will involve not only enhancing the quality […]

7 technology flops of recent times

1 – The SOPA stopped The Stop Online Piracy Act (SOPA) is a regulation proposed in the United States with the objective of fighting online piracy and defending intellectual property. To do this, it included several measures that were considered restrictive for media freedom and would cause a level of censorship on the internet equivalent […]

EU cookie directive starting to crumble

In France and Germany, none of the top websites were complying. (Note that “compliance” means an onscreen pop-up, banner or tab telling users about cookies that are used on the website.) This doesn’t surprise me. The directive was always a toothless piece of legislation and badly executed. While the intentions of it were admirable (to […]

Minty Awards 2012 – the results

This year we asked everyone to come in geek-themed fancy dress to win a prize and, as you can see, it was a tough competition! The results Whinger of the year Lee Baillie, Justin Seals World citizen Juan Rojas Most likely to get lost Mark Stickling Most likely to schedule a meeting and not turn […]

A Quick Guide to DNS Records

A basic introduction… Web Developers, Hosts and many Web related techies will often speak about DNS (Domain Name System), A-records, MX-records, TTL and DNS propagation as terms that the average person should understand. This article is designed to explain what they all mean in simple terms. Normally when someone wants a website there are two […]

Will your online tills be ringing this Christmas?

The Coca-Cola advert is on TV, the lights are festively hung throughout the high street and we’re bah-humbuggedly resigned to the fact we’ll be hearing jingles, carols and one-hit wonders everywhere we go for the next couple of months. Of course it’s that love-hate season, Christmas. Panic buying, over-indulgence and TV specials aside, we all […]

Making the mobile move

It can be difficult to evaluate if the latest internet/web/technology development is a game changer (iPhones) or a fad (anyone with a Second Life account?). Smartphone usage is increasing and the effect of this is increased browsing of the web through mobile devices. There is no doubt that this is changing the way people use […]

How to increase sales with a user-friendly website

Designing for the user is not as easy as it seems. Many companies or agencies often overlook its importance, creating beautiful websites, without thinking how the user will browse through it. Designers themselves tend to make the same mistake, focusing on aesthetics and forgetting about the user experience. At the end of day, what sells […]

Chinese web design – What are the differences?

Sunday 30th September marked the celebration of a Chinese holiday called the Mid-Autumn Festival. It is also popularly referred to as the moon/mooncake festival reflecting the traditions and stories associated with the festival. It is one of the largest festivals in the Chinese lunar calendar. Being half-Chinese myself, I celebrated it with friends and family […]

App development: Which Platform?

What’s becoming ever more apparent is that businesses are trying to take advantage of this growing trend by developing an application for their business. So for those businesses looking to develop an app the big question often is… Where do we start? Quick definition For many people who are new to this industry it can […]

Amazon: the new Apple?

The launch of this tablet is a clear challenge to the iPad. Smaller than most other tablets on the market (7 inches), it runs Android and if you are already an Amazon customer, downloading your books, music and film will be even easier. In the US it will be priced at $199 (approximately £130)–considerably cheaper […]

So, you want a website? Part 3: Testing

In parts 1 and 2, we looked at how to brief a professional digital agency and how work with them. We are now skipping ahead to after you have approved the designs and development brief to the testing phase. This is a key phase and one that can often derail a project. Your agency should […]

The Social Media Storm: A guide to social media for businesses who aren’t quite on the bandwagon yet

With social media platforms booming, it seems every Tom, Dick and Harry is interested in being involved. The digital age is surging through everyday life and is taking no prisoners. With the desire to stay connected seemingly evermore prominent in a day in the life of Mr. Average, savvy businesses know this is where their […]

So, you want a website? Part 2

You’ve done your research, read through the proposals and selected your prefered digital agency. This is often a nerve-wracking time for clients as money has been committed and you are under pressure to deliver. Developing a good working relationship with your wonderful new website agency and understanding how they work will help you deliver a website […]

So, you want a website? Part 1

Developing and designing websites is second nature to us, but it can be challenging if it is a process you have never been through before. Having a website created for your business is committing not only your money, but also the time to plan, review and test the finished website. So how can you survive […]

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