The Digital Ideas Blog

Our digital experts give insight and comment on the latest trends, best practice and research to improve your marketing knowledge. For contributions, see here

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Using Social Media – Twitter

By on 4th December 2009

Twitter is one of several social media networks that is currently growing in popularity by leaps and bounds. While most social media sites are not designed with businesses in mind, Twitter is one system that can be very beneficial if you have an online business.

What is a Quality Link?

By on 4th December 2009

It used to be that any link to a web site was a good link and each played a strong role in a site’s ability to rank well. That is no longer the case and not all links are treated equally.

Basic SEO Strategies

By on 31st July 2009

Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads).

Tweet crimes that don’t pay

By on 24th July 2009

KFC, the fast food chain, learnt a thing or two about the power of Twitter , the messaging site that allows members to post 140-character updates for all to see, when it launched grilled chicken earlier this year.

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