We’ve recently been recruiting for several marketing positions in our digital marketing agency in London and it’s clear the competition is tough. So how can you stand out and what are employers looking for in their new marketing recruits? From the candidates we short-listed and interviewed, there were things that stood out more than others and everyone has their own preferences. For example, I’m a stickler for covering emails/letters as I think they demonstrate how well a person can articulate themselves. Others don’t mind this and systems such as LinkedIn make it easy just to apply with a CV. Marketing as a career has changed significantly over the last ten years due to digital changes. Try to imagine marketing before social media, iPhones and Google. It’s quite difficult unless you are a relative dinosaur like me (my first job involved faxing directory entries as our system didn’t generate pdfs). Knowing how to create a marketing strategy and plan is still important, but so is having broader digital knowledge and skills. If you want to be an SEO expert in London, you need to tick all the other digital skills boxes too. Recent graduates have grown up in a digital world and can bring a fresh perspective to teams and strategy. Yes, experience is important but sometimes what you need is to turn things on their head. That’s difficult to do when you’re from a different era and practiced marketing in a different way. When we’re hiring for executive positions, we know that the person is not going to have the depth of experience as the rest of the team – talent, personality and ability are at the forefront. This is what we look for and expect candidates to demonstrate it. So how do you secure a job interview with a digital marketing company like MintTwist or as a digital marketer in another company? Below are my top tips on what you can do to be irresistible to potential employers.
Know your technologyThis is one area that marketers are expected to know more about. This doesn’t involve wearing an Apple Watch or listing the ins-and-outs of the latest Samsung Galaxy but understanding how websites and applications interact with each other. A basic understanding of how these are built will go a long way. You may be lucky enough to have a job or be studying a subject that gives you the opportunity to learn about it. If you don’t, there are a number of resources that can help. Not only does it add skills to your CV, it also demonstrates initiative and a willingness to learn. I’m not suggesting that the aim is to build your own website or to deploy databases. Being familiar with the method and process will put you in good stead if you are eventually employed in a role involving marketing automation or a website redesign. Good resources to investigate and improve your knowledge are:
- Team Tree House – similar to Code Academy but only free for the first 14 days.
- MailChimp – an email marketing platform that allows you to build templates. Free so you can experiment to your heart’s content.