Writing quality content is arguably the best thing you can do for your search engine optimisation goals. You cannot underestimate the importance of having great, useful content to offer. The Internet is all about information and resources. Aside from the social and entertainments aspects, the Internet is mostly used as a news and information source. Thus, the majority of searches on search engines are normally for answers or finding out about a specific thing. If you can offer genuine, helpful and useful content then visitor numbers will increase naturally.
This is also true of guest blogging. Blogs are personal things – a direct point of communication between the writer and the reader. Therefore, most bloggers care personally about their blogs. They pride themselves on their content and spend a lot of time writing it as well. You should make the same amount of effort, if not, when writing a guest blog. They’re a great way to reach potential new readers/visitors and you wouldn’t want their first impression of you to be a negative one.
In the next part of this article series we will look about how to get a guest blog post published.