At around 08:45 on Friday, 12 April 2019, Sergio and Itamar from our SEO agency London got on the train from London Victoria to Brighton - for the BrightonSEO conference. We wore our custom t-shirts featuring a funny tweet from Google's John Mueller. https://twitter.com/MintTwist/status/1116613672237879298 When we arrived in Brighton, the conference was only a 10-minute walk. It was situated right next to the shore - which was awesome!
Our favourite talks
How to Make Fake News for Links - @OliverBrettThis was one of the most hilarious talks of the event for us. Not only for the great insights, tricks and creativity but also because of the way Oliver presented it in a very casual way, Game of Thrones-themed and quite relaxed and funny. Oliver resumed traditional ways to do linkbuilding and its risk associates. Strategies like:
- Building directory links
- Blogger outreach
- Buying backlinks in bulk
- Building PBN’s
- Unlinked mentions
- Press Requests
- Press Releases
- Data-driven pieces
What is linkbait?According to Google, linkbait is content designed to attract attention and encourage those viewing it to create hyperlinks to the site, with the aim of improving the site’s position on the list of results returned by a search engine. Oliver showed us some really cool case studies from eCommerce websites that used funny stories to catch people and journalist attention. For example, they photoshopped some Star Wars items made in China with funny names: And then waited for the news outlets to do the rest:
How to do linkbait
- Have great ideas
- Remember to be funny
- Never promise anything to your client
- Don’t be too obvious
- When photoshopping, be realistic
- Fake rebranding adds authenticity
Time for linkbait outreachWhen coming up with the idea and it’s implementation it is time to start your outreach campaign. The most effective way is to use a PR agency and send a press release with the story. Alternatively, you can do it yourself reaching out news magazines or journalists. Conclusion: Linkbait is quick, cheap, you can win big links, but it is not for all the clients.
10 tips to scale organic outreach for your clients - @sammorton775We were pleased to learn some good link-building tips from Sam Morton, the Client Services Director at Click Intelligence. Sam gave us some recommendations depending on the size of your campaign and your budget or resources: micro or macro.
Summary of the talk
- Google Alerts for brand mentions
- Image search technique: to download the image of an author, upload it to Google Images and compile a list of all the websites where this author has been featured.
- Create personas for each niche
- Perform competitor analysis. Recipe for a competitor analysis:
- Pool a list of competitors
- Segment by link type
- Find the types of content attracting the most backlinks
- Look at the content that didn’t attract backlinks
- Identify the rate at which good quality links are being built
- Which sites in your clientes vertical look more likely to an approach
- Start pitching the sites and making friends
- 404 Recovery: Find broken 404 links, create content to fill that intention and reach out that website suggesting a link to your new content.
- Tips to outreach personalisation:
- Adding more personalised layers mean a higher response rate.
- Personalised titles and subject lines.
- Use first name, use it more than once, mention the site.
- Use a point of reference. - blogs, social, news article, content URL.
- Be expressive.
- Tailor segment a few example ideas in the email / give more options.
- Constantly make new variations of the pitch.
- As soon as you start to see a dip in the pitch response, change it.
- Schedule a follow up email, or 2 follow ups.