Hashtags - what’s the deal? Are they still useful? Is its growth killing or reviving them? Should we continue to try to use them or just give up?Although the hashtag's domain has quite expanded, we're going to bring this article back to the hashtag's roots: Twitter. The answer is a little more complicated than yes or no. Hashtags are absolutely still alive, and there is no death in sight. But there is a grey area of how helpful they can really be. The general goal of a hashtag is to categorize a post and give it the ability to be found by users seeking posts on the same subject. It can be a very useful tool for marketing campaigns and connecting with your consumers, but the hashtag is a delicate flower that is very easily mistreated. Hashtags must be handled with great care and intent in order for their purpose to be fulfilled. Being aware of hashtag abuse could save you from potential social media suicide.
The general goal of a hashtag is to categorize a post and give it the ability to be found by users seeking posts on the same subject.These examples show the potential negative feedback you could get from any call to response. If tweets address a specific poor experience, it’s worth apologetically reaching out to that user, but general negativity is best to be ignored in order to avoid bringing attention to the criticism, though the best brands often think up creative ways to address it and turn the negativity into positive PR. Although not shown, McDonald's did have plenty of very positive interaction with their #McDMonopoly campaign. So great job, McDonald's, for not letting the haters keep you from running your social media campaign!
#HonorableMention to #McDMonopolyThe best use of hashtags creates interaction with your following. Encourage them to engage with you by retweeting or responding to their tweets that use your hashtag. Your social media campaign should revolve around something that followers will find interesting enough to read and respond to, expanding your audience and building brand loyalty by establishing those relationships. You know you’ve got it in the bag when followers start using your hashtag to create their own content, thus becoming brand ambassadors. You must find a balance within specificity. Being too vague will decrease brand identity and get lost in the sea of the other thousands of people eating #lunch.
#ExcellentUseContrarily, being too specific will make it more difficult to trend and restrict your potential audience, because how many people are going to further look into a #YummyCafeTurkeyAndCheeseCroissant? Not only are you abusing your friend, the hashtag, but, quite frankly, you’re annoying your followers. Elect for one that will open you up to interactions with your non-followers too, like #TurkeyTuesday. Who doesn’t want to get some love for putting the best filter on their turkey sandwich?
Your social media campaign should revolve around something that followers will find interesting enough to read and respond to, expanding your audience and building brand loyalty by establishing those relationships.Now that you have this great hashtag, you must use discretion because #no #one #wants #to #read #something #that #looks #like #this #and #they #won’t #click #on #anything #and #you #will #be #a #TurkeyTuesday #PartyOfOne. Just keep it simple.