1. Airbnb's Halloween Night in the Paris CatacombsThis was a campaign first run last year but was rebooted for 2016 with a slightly different twist. For Halloween, Airbnb offered a competition for visitors to win a night amongst the 6 million skeletons that fill the Paris Catacombs’ expansive tunnels ). Complete with a “real bed”, private concert with dinner and breakfast in bed.
2. SPURS vs ZOMBIES | Halloween 2016Remember House of the Dead? The Sega rail-shooter game, not the film released in 2003 starring Jonathan Cherry scoring a very kind 2.0 on IMDb. Let’s replace the infamous House of the Dead pistols with footballs and the eerie setting with Spurs training ground. Still not making sense? Just watch below: Some of the premier league teams have really upped their game when it comes to digital marketing. Obviously taking notes from the years of success Manchester City have seen with their digital marketing efforts. As a digital agency based in North London with many of our members being Arsenal supporters, I’m no doubt going to get terrorised for featuring Spurs. But I thought this was something different and pretty cool.
3. Tesco Halloween: Introducing SpookermarketLast year, Supermarket giant Tesco rigged one of its stores in a Halloween theme for unsuspecting customers with jumpscares and ghost-controlled trollies dubbing it the “Spoookermarket” Disappointed there’s no feature of “cereal killers” or “sandwitches” though. I’m sorry.
4. Ford's Haunted Car Wash
Another video entry aimed at scaring members of the public with a pop-up haunted house – this time, in a car wash. Ford invited passengers to get a car wash and then surprised the unsuspecting drivers with meeting members of the undead. 1.8 million views in 2 years? Not bad for a piece of “branded content" eh?
5. M&M's "Dark Movie Challenge".
This is now a decade old and was created even before the term "content-marketing" had be dubbed. 10 years ago M&Ms released a digital game in the form of a 15th-century painting. This required users to identify visual references and surreal riddles from 50 classic horror films.This content also incorporated a timer adding to the challenge, encouraging users to compete and revisit. It was dubbed as “Dark Movie Challenge” making this highly relevant to the brand since it announced it was making dark chocolate a permanent product of its line. This is no longer live, but thanks to WayBackMachine/Internet archive you can still play it today. So that’s some of our favourite Halloween-inspired content marketing examples from the last few years. Got a favourite that deserves an honourable mention? Tweet us at @MintTwist and we will feature some of the best. If you’re interested in ramping up your businesses content activities or are looking to develop a Digital Strategy for 2017 with content at the heart. Find out more about MintTwist can be your digital ideas partner and get in touch with us here.