The rapid and constant changing of marketing boundaries, driven by digital, are altering the core knowledge and skills marketers are expected to have. We explore how future and current marketers should develop their skills and knowledge.
Recent rulings from the CMA and ASA have highlighted dishonest review practices. With over 61% of customers reading online reviews before making a purchase decision, reviews have become an important way to influence and promote.
In the blink of an eye, the digital world has transformed into an active hub for any and all businesses to connect easily with their customers. How is your company keeping up in this ever-evolving domain?
Ghost traffic directed to websites via organic search in October suggests that Google are continuing to roll out the updates to Google Panda. We take a look at the impact of this traffic and Google’s plans going forward.