MintTwist’s digital insights blog
Our digital experts give insight and comment on the latest digital trends, marketing best practice and research to improve your marketing knowledge.
The psychology of colour, and how to incorporate it into web design
Colour plays a pivotal role in evoking and shaping emotions, behaviours and perceptions. It can affect moods and even influence purchasing decisions. Colour psychology is a powerful tool at the web designer’s disposal and it can be used to create user experiences that are engaging and impactful. By gaining a better understanding of colour, web designers and business owners can effectively incorporate colour, in just the right way, into the website design, so let’s dig a little deeper into the subject.The importance of keywords for SEO strategies
It’s vital to understand the role of keywords and how to effectively incorporate them into modern SEO strategies. The right keywords increase your online visibility, drive traffic to your site, and ultimately lead to sales, conversions and repeat visitors. Let’s take a closer look at the importance of keywords.The impact of social media on SEO
In today’s digital landscape, the relationship between social media and search engine optimisation (SEO) has become more intertwined. Although social media platforms don’t impact search engine rankings directly, they do play a significant role by driving traffic to your website, improving brand awareness and recognition, influencing search engine algorithms and more. This article takes a closer look at the impact social media has on SEO and how it’s critical for businesses looking to enhance their online presence and reach their target market.Does email marketing still matter, and why?
Digital marketing strategies are always evolving with the ever-changing technological landscape. One question that seems to emerge each year is whether email marketing still matters, and whether it’s relevant in 2024 and beyond. The short answer is “yes”. It’s still relevant and it still works.Designing websites for accessibility
We live in the digital age where we now have access to more than a billion websites worldwide. Websites serve as gateways to information, services, opportunities and more. However, navigating the online world can be challenging for people living with disabilities, that’s why it’s so important to design websites that are inclusive and accessible to everyone. This article delves into what it means to design websites for accessibility, the reasons why websites need to be accessible to all and how to achieve that outcome.The marketer’s guide to Google platforms: Performance Max and Demand Gen compared
This article aims to delve into the nuances of Performance Max and Demand Gen, exploring how they embody the latest advancements in digital marketing. We will compare their unique features, discuss their ideal use cases, and illustrate how they integrate into the broader digital marketing strategies, helping businesses to navigate and excel in the ever-evolving digital landscape.Hreflang tags and what you need to know
Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpageIf you have multiple versions of the same page in different languages (as Wagamama does), you can use the hreflang tag to tell search engines like Google about these variations. This helps them to serve the correct version of the URL to users.Keywords: their importance in SEO today
In digital marketing, keywords are terms and phrases people use to search for something on the internet, whether it be information, products, services or more. Anytime you jump on Google (or any search engine) to find something, the phrase you’re searching is a keyword.Let’s take a closer look at keywords and their importance, identifying the right keywords for your brand and where to use those keywords.1–30 of 407