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Castrol
Client Background
Castrol primarily specialise in the production and sale of motor oils. As a recognised and well respected global brand, Castrol saw the opportunity to take the lead in providing motor racing and car enthusiasts an all encompassing range of professional and safely organised, high-impact driving activities.
The Brief
Based on strict corporate guidelines and primarily targeting the passionate consumer market, Castrol wanted to develop a website that provided its audience with general brand information, events, news, product details and the opportunity to buy a driving experience online.
Skills and Technology used
Website Design, Search Engine Optimisation, Consultancy
The Solution
MintTwist provided a fully integrated service developing the websites visual design in line with Castrol’s strict corporate guidelines whilst providing backend systems designed to handle purchasing information, reporting and administration.
Subsequent to our initial work, MintTwist was asked to develop a database the allowed Castrol to capture customer details online.
The Result
We developed a website that carried the Castrol brand online, providing a high-end motoring experience with easily accessible products, motoring information, events and general news incorporating an efficient, safe and user friendly purchasing tool. The database system allows Castrol means to communicate directly to their audience focusing on brand & consumer interactivity.
Through their website, Castrol have managed to use their brand identity to successfully break into the online arena and fulfil a high end accessible service.
The Final Project
View the Castrol website