MintTwist worked with Shots to redesign and develop their existing website. With thousands of page views a day and countless videos and users, developing this epic site was a serious challenge that we relished.
“Exceptional work by a highly talented and responsive team who deliver professional, on-time results and are a pleasure to work with.” — Sean Berry, Emap
Developing a larger and more complex website required in-depth consultation to draw-up a comprehensive set of requirements, and select the right CMS and video platform.
We analysed systems and recommended that Shots opt for a bespoke CMS. Ooyalala was chosen as the third-party video platform to integrate with the website.
We then created a requirements and technical specification to set the project scope to ensure the project would be delivered successfully.
A core deliverable for the website was to improve the user experience by making content easier to find, navigate and read. Dynamically linking the videos, editorial and directory listings would give users a richer experience and encourage them to explore the site.
Creating wireframes before design allowed us to maximise the engagement of each page, understand the user journeys and provide users with the most relevant content.
Shots' printed magazine had been rebranded to present a more modern and attractive image. We designed the website to incorporate the new brand elements, making the site consistent and unique.
“Far and away one of the nicest and most creative web design companies I have had the fortune to do business with.” — Sean Berry, Emap
We created a bespoke CMS to deliver a more flexible, easy-to-use system for Shots. This allowed them to run reports on subscriber data to manage subscriptions more effectively and use the data to improve service. We also imported thousands of subscription records without any loss of data or service in the run-up to launch.
The site has attracted almost one million visits and over 2.5 million page views since launch. We continue to work with Shots advising and supporting them in improving the site for new and existing subscribers.