Shots

Shots is the world's leading commercials magazine aimed at creative directors, agency heads and producers.

The mission

Take 1 — Digital consultation

Developing a larger and more complex website required in-depth consultation to draw-up a comprehensive set of requirements, and select the right CMS and video platform.

We analysed systems and recommended that Shots opt for a bespoke CMS. We then created a requirements and technical specification to set the project scope to ensure the project would be delivered successfully.

Creating wireframes before design allowed us to maximise the engagement of each page, understand the user journeys and provide users with the most relevant content.

Take 2 — Website design

Shots’ printed magazine had been rebranded to present a more modern and attractive image. We designed the website to incorporate the new brand elements, making the website consistent and unique.

The website has a responsive design so subscribers can easily view it on a mobile or tablet and manage their account on the go.

Take 3 — The content management system

We created a bespoke CMS to deliver a more flexible, easy-to-use system for Shots. This allowed them to run reports on subscriber data to manage subscriptions more effectively and use the data to improve service.

We also imported thousands of subscription records without any loss of data or service in the run-up to launch.

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