Kaba Group

We worked with Kaba in London and Switzerland to redesign their corporate site. We also advised on writing content and digital marketing strategies.

The mission

Kaba approached MintTwist to overhaul the design and user experience of their multi-lingual corporate site, kaba.com. The existing site did not reflect their reputation as a premium security supplier.

The new design needed to be modern, attractive and:

• Integrate easily and seamlessly with their existing content and CMS
• Be flexible enough to be rolled out to country sites and other Kaba companies
• Generate more leads
• Enhance the Kaba brand positioning for quality and technical excellence

Our initial consultancy reviewed the requirements and outlined a suggested approach to the project:

• Phase 1—Information architecture
• Phase 2—Web design
• Phase 3—Front-end development

Creating a new foundation

The first phase of the project concentrated on planning the site’s architecture and creating extensive wireframes to ensure all aspects of the user journey were covered.

A key objective was to make the site more interactive for users and create more opportunities for them to connect with Kaba so social media links, RSS feeds and their newsletter content were made more prominent. The wireframes also outlined a clearer navigation and actions for users.

A new look

Using Kaba’s brand guidelines, we created three potential designs for the site. Employees were invited to vote for their preferred design in a simple voting site that we set up.

The final design selected demonstrated Kaba’s professionalism, progressive nature and stood out from its competitors.

The final stage of the project was delivering the fully-coded website for the chosen design. We worked closely with Kaba’s internal development house to produce this while they integrated the CMS.

Digital marketing strategies

During the redesign project, we also worked with Kaba to share our digital marketing knowledge.

We created a social media and web marketing guide, which gave a comprehensive overview of how different social media sites and web marketing techniques could be used to enhance the company'’ reputation and drive more traffic to their site.

As the new website would create a better platform for Kaba to reach customers, writing better content for the website was an important component of their future strategy. We created a short guide on how engaging web content can be created.

Visit Kaba

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• See also
• Grand Hyatt
• The Meeting Space