Activity Superstore project overview

The Activity Superstore began as an offline business selling high-end gift experience vouchers through major stores such as Debenhams, Argos and WHS. They are now one of the leading suppliers behind many of the high street’s own brand gift experience.

Activity Superstore wanted to take the success of their offline business and expand it online. They required every aspect of their e-commerce site to be designed.

MintTwist provided a fully integrated service that considered every aspect of their front and back end business starting from the visual and navigational design of the website, to creating a bespoke booking, database, reporting and administration systems to online marketing through search engine optimisation and email/newsletter campaigns.  The online facility has provided the Activity Superstore Group with a massive additional revenue source that is a key factor in making them one of the fasted growing unlisted companies in the UK.

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