Social media agency London
Helping brands leverage social media effectively
We create and manage social media strategies to reach new leads, strengthen relationships, and positively influence brand perception.
Creative, data-led social media services
We take pride in being a data-led social media management agency.
We all know a strong social presence requires bundles of creativity. But what happens when this is tailored to your audience’s personality, interests, and buying behaviour? Success.
Our team works seamlessly with you to develop a deep understanding of your brand before carrying out a full social audit to uncover insights such as who your audience is, the channels they use and what their challenges are. Data insights and personas help us create a social media strategy for you that is tailored to your brand.
Social media isn’t a separate activity, it’s a form of marketing that seek to align with your other channels. We frequently collaborate with other teams, including PR, Paid Media, SEO, and content marketing, to utilise your content across channels and create a strategy that aligns with your wider digital marketing goals.
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The Body Shop Social Monitoring
Managing brand reputation through a period of change.
Little Caesars Fish & Chips Pizza
Introducing Little Caesars to millions of Brits with a social campaign
Knoops Social Media
A social strategy complementing the tremendous business growth of the crafted chocolate drinks brand
DeWalt Social Media
Developing a tailored social media strategy and launching the DeWalt Workwear profiles.
Effective social media management from our London office.
Managing social media strategies is a team effort, it requires a lot of work.
At MintTwist we offer both off-the-shelf packages and custom solutions, we want to make sure the service we provide is the right one for you. Our team considers your internal resources, as well as what you’re trying to achieve, to give you the right balance of strategy and creativity in your social media.
With our social media strategies we don’t just want to get your brand seen, we want to grow your brand visibility with the right people, creating and managing social campaigns that focus on ROI. Our social media services should slot in with your over-arching marketing targets, helping to grow engagement that drives results.
Enhance your brand perception
Drive awareness of what your brand does and who you really are
See your engagement skyrocket
Get creative by tailoring your content to your audience
Drive users through the purchase funnel
Provide information about your products and services in a social friendly way and lead users to their next step
Our social media services
The service we offer you is dependent on your business goals. But a breakdown of the types of work we do and offer clients includes:
Social media audits
Audience & Channel analysis
Competitor Insights
Brand Collaborations
Strategy development
Social mentions monitoring
Content creation
Post scheduling & engagement
Reactive posts
Influencer marketing
Post boosting
Community & reputation management
Content filming & editing
Performance reporting
Why work with a social media agency
Our social media specialists are driven by accelerating your social channels
Do you have limited resources for your brand’s social media?
Social media can be time consuming. When you’re balancing it with other responsibilities, it can be difficult to know what to prioritise.
We have a multidisciplinary team. When you work with us you get a team of experts with different strengths, from strategy to copywriting and graphic design.
Working with an agency also offers more flexibility with scalability. If you have a special event or campaign coming up we can assign more resource to support, whilst an in-house Social Media manager may still need to juggle other priorities.
Are you looking for a social media agency that will offer strategy and content services?
Some social media marketing and communications agencies concentrate on creating beautiful, eye-popping design, whilst others find your audience and build your brand.
We do both.
At MintTwist, we can take your social media profiles to the next level through tactical strategy and dazzling designs, giving your business that much-needed boost in the increasingly competitive social space.
Is your campaign not getting the desired results?
Are you running a social media campaign that’s not bringing in the results you wanted?
Our team is experienced in social media marketing across a range of industries. They are ready to work you to create a strategy that focuses on the right social media platforms and delivers, whatever the objective may be. The team stays up to date with the latest news and trends and are always on the lookout for new techniques.
Are you struggling to come up with new ideas for your social media campaigns?
Sometimes it can be difficult to decide what next step you should take with your social media activity.
As a social media agency, we can offer you a fresh perspective on your brand and your current campaigns, identifying areas of improvement that your in-house team might miss.
Ready to talk about your social media project?
Give us some details about you and your project, and we’ll be in touch.
Step 1: Social media audit
Helping you to increase your social following and develop an engaged community
Looking to increase your social following and develop an engaged community? Maybe you’re a new brand just looking to get the word out in your local community? Or perhaps you’re looking to run a major campaign to educate, inspire, and ultimately convert your followers to buyers?
To build a successful social media strategy it’s important to first know exactly what it is you want to achieve. That is why our team will work closely with you to develop a strong understanding of your brand and establish your social objectives.
Once your goals have been set, we will undertake a full social media audit, as well as use social listening tools, to understand:
- Your current profile, who your followers are and what content has worked best for you so far
- Your target audience, who they are, and the content they with engage most.
- What are they looking for and what would they like to see from your brand? How can you provide them value?
- Your competitors, what is and isn’t working for them and how to gain competitive advantage
All of which will be incorporated into your ongoing strategy.
Step 2: Social media strategy
Following an audit we use our findings to start developing your strategy.
Our social media strategies contain bespoke and actionable recommendations, including:
- Your core social goals and metrics to track
- Who you target audience segments are, with detailed personas on who they are, what interests them, and how you can capture their attention
- A selection of profile optimisations to make your profile as useful and easy to navigate as possible
- Developing a purpose for users to follow you across multiple platforms through tailored channel strategies
- A content strategy to develop content with purpose while making effective use of current platform best practices
- We’ll provide a creative direction building off what resonate with your audience
If you are looking to grow at a faster rate, we can incorporate growth tactics and budget planning such as influencer or brand partnerships and ongoing post boosting strategies
Step 3: Social media content creation
Crafting beautiful feeds
Our social media team and creative writers and designers are experts in content creation.
From brainstorming and conceptualisation, to production, after effects, graphic design, and copywriting, we are equipped to handle all your creative needs to maintain your social output.
Reputation management services
Social media isn’t just about sharing, listening is just as important.
Chances are your customers are talking about you on social media already, regardless whether or not you’re listening. By facilitating and participating in the discussion on social media, you ensure that you control your brand’s message and reputation, whilst continuing to expand your reach.
Learn more about our reputation management service.
PPC
Reach your audience with a targeted paid advertising campaigns on Google and Bing.
Paid Social Ads
Boost your social profiles with paid advertisng on social channels
Website Design
Use our in-house design team to level up your website
Content Creation
Build authority in your market with a content marketing program.
I have really enjoyed working with MintTwist—they’ve really helped grow awareness of our brand, through both paid and organic social channels. They are responsive and professional, helping us to test and learn through a variety of strategies to drive in-store footfall and online sales.
Anna Chapman
Head of MarketingReady to talk about your social media project?
Give us some details about you and your project, and we’ll be in touch.
Organic Social Media FAQs
Why work with an agency for social media management?
- Benefit from a team of specialists rather than 1 internal social media manager. Working with an agency you’ll have access to social strategists, content specialists, data analysts, designers, community managers, paid media specialists, all provided to you at the right quantity when you need them.
- Save you team’s time – Take the burden off your internal team by handing over the workload to an agency.
- Stay up to date on social trends and changes – Our team lives and breathes social media. They’ll be checking for updates so you don’t have to. we’ll feedback the most important ones to you and an action plan of how to implement changes.
- Have access to pricey, leading social media tools. Better understand, your industry, your audience and how you’re performing.
Read more about why you should work with a social media agency.
How do you conduct a social media audit?
A social media audit involves:
- Assessing the performance of previous content in terms of formats, topics, imagery, copy and hashtags to understand what has worked best previously
- Profile considerations to ensure information is clearly presented and visually reflects your brand’s personality
- Analysing competitor pages to see what works for them, take inspiration, and benchmark
- Audience analysis to understand who your current audience is and who are the people you want to be engaging with. Who are they, what do they care about, and how can you put your brand in front of them?
- Industry analysis via social listening. What conversations are taking place right now? What content and stories are trending? What should you get involved with?
How do you create a social media strategy?
Following an extensive social media audit, a social strategy should outline the what, where, who, when, how, and why of your social pages.
- What is your social goal? What are you trying to achieve?
- Where are you going to channel your efforts? Where can you reach your audience?
- Who is your audience?
- When will your plan take place? Are there different stages involved?
- How are you going to reach your goal? How will your tactics and content drive your audience to complete the desired action?
- Why are you developing a strategy? The why should align to your broader business goals.
What is social listening?
Whereas social monitoring is the act of monitoring for specific mentions of your brand, social listening takes it a step further to listen to and understand wider conversations taking place in your industry and who by. Social listening can help you:
- Assess the performance of your content strategy, identify what works for you and how you compare to you competitors
- Engage with your customers
- Address and avoid PR disasters and manage your brand reputation online
- Track competitors, their updates, campaigns and initiatives
- Find pain points within your industry and become the brand to solve them
- Discover new sales leads
- Identify influencers within your industry and brand advocates
- Assess brand sentiment
How many people use social media?
As of July 2022, there are 4.7 billion active social media users. That’s 59% of the global population!
How can businesses use social media?
Brand Awareness and Visibility: Businesses can use social media to increase their visibility among potential customers. By posting regularly and engaging with followers, they can keep their brand at the forefront of their audience’s minds.
Product Promotion: Businesses can use social media to promote their products or services. This can be through regular posts, promotional campaigns, or sponsored content.
Customer Engagement: Social media is an excellent tool for engaging with customers. Businesses can respond to comments, answer queries, and even resolve complaints in real-time. This can lead to improved customer satisfaction and brand loyalty.
Market Research: Social media provides a platform for businesses to gather information about their audience’s preferences, opinions, and behaviors. This can help them tailor their offerings and marketing strategies to meet their customers’ needs.
Customer Service: More and more consumers are turning to social media for customer service. Businesses can use these platforms to provide timely and efficient customer support.
Drive Traffic: By sharing links to their website in their social media posts, businesses can drive more traffic to their site, leading to increased leads and sales.
Content Marketing: Sharing valuable, relevant content on social media can help businesses position themselves as thought leaders in their industry. This can help build trust and credibility with their audience.
Sales and Lead Generation: Social media platforms now offer various tools and features (like shoppable posts) that businesses can use to sell their products directly or generate leads.
Community Building: Social media allows businesses to build and nurture an online community around their brand. This not only fosters loyalty but also provides valuable feedback and insights. For example, including humour in your social media strategy can help create a relatable brand.
Crisis Management: In case of a crisis or PR issue, social media allows businesses to quickly and effectively communicate with their audience, address concerns, and manage their reputation.
How can you measure social media marketing performance?
To measure the performance of your social media activity to understand how successful it’s been, you can look at the following metrics:
- Engagement metrics like social shares, comments, likes and mentions. These metrics help you see how your audience is engaging with your content.
- Post impressions and reach will help you gage your visibility online by telling you how often your content is being seen, and by how many unique users.
- Follower growth. Track your follower count across your channels over a time period to see if your audience is growing or not. If your follower numbers are stagnant or declining, you may want to reassess your strategy.
- Click-through rate (CTR). The higher the CTR is for your posts, the more likely it is your followers find your content compelling.
- Conversion rate, which refers to the percentage of your audience that complete a desired action; whether it be a purchase or a sign up form. Your conversion data will help you understand how effective your social media is in driving a specific action. In fact, check out how you can use social proof to improve conversions.
- Social media listening involves monitoring platforms for mentions of your brand and your products or services. You can also monitor competitor mentions if you want. This all helps you see how your brand is perceived, as well as identify areas for improvement.